I missed these questions on the wk blog sorry:
How does multimedia keep the learner motivated to learn? multi media adds a bit of fun. It is something new and something that the kids are use to seeing.
Is there an “entertainment” factor needed for today’s student? Not so much entertainment as the ability to be given mass information. They are use to being what we would consider an overload of information on a screen. It is a new era of learning that allows our children to focus on many different images at ones while being able to listen to different conversations.
Do you think the student has to always interact with content just to stay focused? No I think a student can sit with the information quietly if given the opportunity. there are some students with medical difficulties that need to be active learners but the majority of students are able to sit with the information.
Saturday, March 28, 2009
Saturday, March 21, 2009
week 2
Who was originally the intended audience for this advertisement? house wives
Using your Week 1 audience analysis, determine the response from YOUR audience for each ad and discuss.
Are the elements identified above, color, layout, font, etc. used effectively in each of the ads? at the time if this ad it was effective advertising. It seems like she is having fun doing the laundry.
Does the use of humor always work in advertising? the humor for this is in it's retro style however at the time of the ad humor was used to make hard work seem fun and effortless.
Are the elements identified above, color, layout, font, etc. used effectively in each of the ads? at the time if this ad it was effective advertising. It seems like she is having fun doing the laundry.
Does the use of humor always work in advertising? the humor for this is in it's retro style however at the time of the ad humor was used to make hard work seem fun and effortless.
Do you think it is effective? If I was a house wife int he 40's this could be effective especially since i would be very concerned about getting my wash white. unlike now where i just hope that the clothes will learn to pick themselves up and make it to the washing machine.
From your audience analysis, how would your audience respond to the humorous message? it may stay with them as they are looking over the laundry soap and was nicely priced.
Would they think it is funny? yes the message would be delivered.
I'm looking at a Dillard's ad on the website for a magazine I just cancelled called Cookie. http://www.cookiemag.com/magazine the ad is a bright yellow square and written in bold white and orange is "Love it? want it? Get it NOW!" then it flashes to "This weeks TOP TEN" There is a countdown on the bottom that is counting down your time to shop. Right now i have 1 day and 6 hours to shop this weeks top ten. If i roll my mouse over it it takes over the screen and shows this weeks top ten.
Who is the intended audience for this ad? Moms who want be like the TV celebrity moms.
Are the elements identified above, color, layout, font, etc. used effectively in each of the ads? Yes the bright yellow caught my eye and the rollover flash brought my attention from the website to the ad. The countdown makes me think that I only have a limited amount of time to do something and i want to hurry with my homework so i can go shopping.
Does the use of humor always work in advertising? In this instance humor is not used. Dillard's is an upper end department store and they use glamour and glitz to sell their items not humor.
this commercial is a Boost mobile commercial. it has a couple riding a tandem bike. the girl is in front and the geeky guy is in the back they are coming down the street and the girls underarm hair is blowing in the wind. "You think this is wrong?" "what's wrong is cell phone companies charging blah blah blah"It's an add for pay as you go phone service.
Who is the intended audience for this ad? Young men
Are the elements identified above, color, layout, font, etc. used effectively in each of the ads?the colors are muted and so the focus is the girl and hair blowing behind her as they ride together. so yes they are used effectively.
Does the use of humor always work in advertising? yes i think for the intended audience this advertising is effective. I think the age group would think this is a funny commercial. It would stay with them when they are phone shopping and compare the prices to a pay as you go phone and conventional plan.
Does the use of humor always work in advertising? yes i think for the intended audience this advertising is effective. I think the age group would think this is a funny commercial. It would stay with them when they are phone shopping and compare the prices to a pay as you go phone and conventional plan.
Monday, March 16, 2009
Audience Analysis:
Demographics (age, gender, location): preschool-4th grade
Experience (life experience, technical experience, experience with the topic): church
Job experience with this company, experience with other companies: none
Technical skills important for computer/software training: none
Education (educational level, prior courses): elem school basic skills
Motivations (what will this group of learners find motivating – and just as important, demotivating?): motivating- bright colors, fun sounds, cute characters
demotivating: facts, bland colors
Learning styles
o VARK (Visual, Auditory, Read/write, Kinesthetic):
Language and literacy? not literate english
Demographics (age, gender, location): preschool-4th grade
Experience (life experience, technical experience, experience with the topic): church
Job experience with this company, experience with other companies: none
Technical skills important for computer/software training: none
Education (educational level, prior courses): elem school basic skills
Motivations (what will this group of learners find motivating – and just as important, demotivating?): motivating- bright colors, fun sounds, cute characters
demotivating: facts, bland colors
Learning styles
o VARK (Visual, Auditory, Read/write, Kinesthetic):
Language and literacy? not literate english
assumptions
Take some time to consider your assumptions about the following three questions: (i don't have the assumption chart)
How do you match your message to your audience? first you should know your message. then you should analyze your audience. The message should include a mixed media in order to reach all members of the audience.
How do you align media with the instructional goals? by defining the goals then defining the learners. As you go through the definitions you can match the media with the definition. However, it is important to review all media sources since there maybe multiple media available.
How do you integrate emerging technologies into your instruction? you should not be afraid of exploring technology both old and new sources. By knowing the technology and being able to use it correctly as well as safely. It is also important to teach the students safety and appropriate use of technology.
How do you match your message to your audience? first you should know your message. then you should analyze your audience. The message should include a mixed media in order to reach all members of the audience.
How do you align media with the instructional goals? by defining the goals then defining the learners. As you go through the definitions you can match the media with the definition. However, it is important to review all media sources since there maybe multiple media available.
How do you integrate emerging technologies into your instruction? you should not be afraid of exploring technology both old and new sources. By knowing the technology and being able to use it correctly as well as safely. It is also important to teach the students safety and appropriate use of technology.
Tuesday, March 10, 2009
week 1
BLOG POST - Briefly introduction of yourself. Since this course is about matching the media to your audience, also include a description of the best/worst advertising message you remember (could be a print ad, radio, television commercial, interactive kiosk or website, etc.) Why do you remember the advertised message? Was it the jingle, the graphic, or the interaction with that was memorable? Welcome your other classmates and respond to the memory they shared.
I'm Angel and I have just about a year left. The best advertising message that has stayed with me were the ads for My Little Pony in the 80's. I remember the song and the bright cartoons. i wanted a my little pony soooo bad. I only got the knock offs and I wouldn't play with them because they weren't the real thing. The worst message that still keeps me was the guess who game where the people who bought the game based on the commercial expected the people to talk and when they didn't they returned the box and the next round of commercials had the disclaimer that the faces didn't actually talk.
I'm Angel and I have just about a year left. The best advertising message that has stayed with me were the ads for My Little Pony in the 80's. I remember the song and the bright cartoons. i wanted a my little pony soooo bad. I only got the knock offs and I wouldn't play with them because they weren't the real thing. The worst message that still keeps me was the guess who game where the people who bought the game based on the commercial expected the people to talk and when they didn't they returned the box and the next round of commercials had the disclaimer that the faces didn't actually talk.
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